Montenegro has potential to become the next french riviera architectural digest

Like most nations that have experienced the carnage of war, Montenegro is a complex place. Mix in the facts that the Yugoslav Wars (which involved six different Slavic countries) was less than three decades ago, and that it later peacefully gained independence from Serbia in 2006, and a country such as Montenegro is not only complicated but unusually so. Yet, things are on the rise in the tiny Balkan nation (which is sandwiched between Croatia, Bosnia and Herzegovina, Serbia, and Albania) and have been for over a decade. Sure, it helps that the country’s mountains and lakes and coastline along the Adriatic Sea are stunningly beautiful, but the people are about as friendly and warm as the Mediterranean climate. In fact, it’s not just the unspoiled terrain, ample sunlight, and hospitable locals that have made Montenegro an exciting travel destination but also a bevy of newly renovated and built luxury hotels and restaurants, which have caused some to call Montenegro the next French Riviera.


And while the Côte d’Azur is alluring for countless reasons, parts of southern France has lost its charm, mainly due to the endless stampede of tourists coming to soak up the legendary sun. Montenegro, on the other hand, has the same incredible local cuisines, wines, and splendid natural beauty of the Riviera —yet hasn’t forfeited its soul with an influx of visitors from other countries.

Anytime a major yacht marina is built anywhere around the world, comparisons to Monaco are inevitable. But that’s not what Porto Montenegro is hoping to achieve. In fact, far from it. "No, we don’t like being compared to Monaco," says Kai Dieckmann, general manager of the Regent Porto Montenegro, the first five-star property in Boka Bay (the clean and calm body of water that Porto Montenegro is located on). "In my opinion, Monaco has lost its soul—there’s no real atmosphere there anymore," he continues. "But in Montenegro, we have natural beauty, incredible food and wine that are both locally grown, and friendly people. We don’t need this country to be a tax haven to attract visitors; they will come without that." The tax benefit Dieckmann is referring to dates back to the late 19th century, when Monaco first began forgoing the collection of income taxes on its residents (by that government’s definition, a person must live in Monaco for six months and one day each year to be considered a legal resident). And Dieckmann’s words certainly ring true, as investors have swooned over property within the Regent Porto Montenegro (87 rooms can be rented through the hotel, while 62 others were built to be purchased), buying apartments quicker than the hotel can build new ones (the property is currently constructing a new wing of residences that’s located on the water, and expected to be completed by mid-2019). The attraction for investors isn’t merely the yacht club at their doorstep but also the nearby town of Kotor. Located some seven miles from Porto Montenegro, the ancient town is incredibly charming (so much so that it’s a UNESCO World Heritage site). Locals and visitors alike can enjoy the small alleyways that climb up to a number of churches, shops, and restaurants.

For decades, much of what makes the French Riviera such an attractive locale (including, of course, the climate, culture, and scenery) is that it’s a very enjoyable environment to live in. For any potential transplant debating a move to a new country, crime is certainly an issue taken into serious consideration. Here, Montenegro actually outpaces European countries such as France, while landing only one spot behind the U.K. (this is according to rankings from the 2018 Global Peace Index, which takes into consideration such indicators as relations with neighboring countries, terrorist activity, and levels of violent crime, among others). But that doesn’t mean that Montenegro isn’t still a risk for investors looking to strike gold on the next French Riviera. While Montenegro has taken serious steps to adding more stability and economic promise for its future (such as their recent ascension into NATO in 2017, a move that’s setting the Balkan nation one step closer to finally join the European Union), there’s still much work to be done.

As the saying goes, where there’s risk, there’s also reward, and it’s evident that there are many people in the world who are betting big on Montenegro’s success in the near future. It’s not uncommon to travel through the scenic little villages along the Adriatic coast (such as Kotor or Budva) and see multimillion-dollar homes being built in the surrounding mountainsides. Yet, unlike St. Tropez, Cannes, or Monaco, many of these massive estates don’t have legitimate roads leading to them but rather potholed, dirt-laden paths that are in serious need of repair. In fact, Montenegro is the only country in Europe that doesn’t currently have a highway (for what it’s worth, the country also doesn’t have a single McDonald’s). The lack of a highway leaves many government officials nervous about their fate in an increasingly globalized economy. Recently, however, the government signed a multibillion-dollar deal with the Chinese government to build a highway that would span some hundred miles of road. The massive infrastructure project, which has its share of skeptics, is intended to connect the port city of Bar with the Serbian town of Boljare. Due to the many lakes and mountains that pepper Montenegro‘s diverse landscape, this route currently takes approximately four hours to complete. With the new highway, however, the drive would be cut in half.

The terms of the deal for this Chinese-funded highway are such that if Montenegro is unable to pay the roughly $3.2 billion back by 2040 (at a 2 percent rate of interest), then the Chinese government can seize certain parts of Montenegro’s territory. Such are the risks some investors are willing to take with this small, beautiful coastal country. Who knows? With Montenegro’s current trajectory in building luxurious hotels, and its propensity to lure deep-pocketed investors, maybe in the not-so-distant future the roles will be reversed: A young novelist will sit at a table and, in his or her book, write a scene involving the splendors and luxe throughout "ritzy Montenegro."